Julian Hoffmann

Visitor attractions—such as museums, national parks, zoos, castles, or amusement parks—are important aspects when making travel plans. Hence, to increase ticket sales, it is important for visitor attraction operators to know what (potential) visitors expect to become satisfied during a visit. Moreover, a solid understanding of crucial drivers of visitor satisfaction are also important because […]

Interview with Julian Hoffman, associate professor in marketing at EM Normandie Business School You have recently developed an e-learning course in marketing for EM Normandie Business School. Can you tell us about your experience with this new way of teaching? The school is transforming suitable courses that have so far been set up as face-to-face […]