Digital & Digital transformation

Reflections around digital, digital transformation and their impact on our environment.

Photo : Should we digitalize the service of fine-dining restaurants?

Should we digitalize the service of fine-dining restaurants?

This research examines the perceived value of service digitalization in fine-dining restaurants in France. No study exists on this topic, and the aim of this research was to address this research gap. To do so, a conceptual framework of the perceived benefits and costs of the service digitalization was developed. To obtain in-depth information, we […]

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Photo : Meeting artificial intelligence experts in Dublin

Meeting artificial intelligence experts in Dublin

Artificial Intelligence for Marketing Strategy (AIMS) is a novel MSc program at EM Normandie Business School, led by the program director Agnis Stibe, in collaboration with EPITA Engineering School, led Rabih Haddad, the director of international programs.  Every year, the AIMS program students go for a week-long trip to Dublin. As a part of their curriculum, they have this opportunity to speak with industry experts, as well as to gain deeper knowledge on […]

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Photo : Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Online shopping is considered a modern, vigorous, 24/7 available, and routine activity. Consequently, consumers conveniently engage in online shopping activities for immediate pleasure or instant sensual inspiration. These shopping motivations could be indispensable tendencies of compulsive online buyers, who are characterized by unabated and repetitive buying needs. To satisfy these irrepressible urges, compulsive buyers can […]

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Photo : Design and development of automobile assembly model using federated artificial intelligence with smart contract

Design and development of automobile assembly model using federated artificial intelligence with smart contract

With smart sensors and embedded drivers, today’s automotive industry has taken a giant leap in emerging technologies like Machine learning, Artificial intelligence, and the Internet of things and started to build data-driven decision-making strategies to compete in global smart manufacturing. This paper proposes a novel design framework that uses Federated learning-Artificial intelligence (FAI) for decision-making and Smart Contract (SC) policies for process execution […]

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Photo : The Fintech industry: Crowdfunding in context

The Fintech industry: Crowdfunding in context

This chapter presents how the financial services sector, especially banking, was a driver for ICT development in the last quarter of the twentieth century and early years of this century. But several phenomena happened on technological, social, and financial fronts in the second half of the last decade that led banks to ‘get their eyes […]

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