Photo : Julian Hofmann

Julian Hofmann

Julian Hofmann is an Associate Professor of Marketing. He joined EM Normandie in 2016. He has a PhD in Management Science from the University of Cologne, Germany, awarded in 2012. His thesis is on brand management. His research interest is brand management, focusing on the entertainment and sport industries.

Photo : When are visitors actually satisfied at visitor attractions?

When are visitors actually satisfied at visitor attractions?

Visitor attractions (VAs) are very important factors in choosing a tourist destination and have tremendous economic impact, resulting in VAs’ increasing numbers and higher competition. To achieve competitive advantages and positive economic effects for destinations and VAs, research evidence is needed regarding beneficial and operable VA success drivers. Research considers visitor satisfaction (VS) as the […]

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