The market challenge of wind turbine industry-renewable energy in PR China and Germany

Photo : The market challenge of wind turbine industry-renewable energy in PR China and Germany

This paper presents the role of global Industry 4.0 technology management in the growth of the wind turbine industry. The article begins with a brief overview of the Industry 4.0 wind turbine industry development, focusing on factors shaping this development.

The legal policies are identified as one of the significant factors, especially in PR China and Germany. A detailed secondary data analysis of the country-specific systems is presented, followed by the analysis of patents and companies in both countries to understand better how the development, management and transfer of technology affected the different factors and the global patterns.

An effective approach of acquiring technology for local enterprises as well as market development entry mode for the foreign technology holding companies are both identified. Accessing technology through licensing, entering joint ventures, or acquiring knowledge-intensive companies can be identified as common and often successful industry approaches.

To develop, obtain, or maintain competitive advantages in the wind turbine industry, we suggest that the governments issue relevant legislation and regulations to support the upgrading of the industry, and the enterprises can access and manage the technology through the approaches mentioned above.

Author(s)
  • Photo :

    Patricia Baudier Patricia Baudier is an Associate Professor of Marketing. She joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).

Photo : What LEGO teaches us about collector's markets

What LEGO teaches us about collector's markets

David Moroz LEGO is no longer just a toy for children: it has also become a sought-after collector’s item, with a particularly dynamic second-hand market. Like certain luxury brands such as Pandora and Hermès, the LEGO Group encourages its customers to collect by developing varied and sometimes limited-edition ranges. When a range – known as […]

Read More

Photo : Can employers gauge positivity on LinkedIn? Study finds positive affectivity may increase employment chances for business school students.

Can employers gauge positivity on LinkedIn? Study finds positive affectivity may increase employment chances for business school students.

Can employers gauge your trait positivity on LinkedIn? A recent study published in Career Development International suggests they can. It shows that job seekers with higher levels of positive affectivity are more likely to receive favorable ratings from recruiters. This influence occurs through two key factors: their intrinsic motivation and their efforts in building professional […]

Read More

Photo : Ethical Ramifications of the Dark Side of Business Practices in the International Business Area

Ethical Ramifications of the Dark Side of Business Practices in the International Business Area

The paper explores the ethical challenges linked to negative business practices in international business (IB). The main findings and conclusions can be summarized as follows: Main Findings I- Four Key Themes: the paper identifies four critical areas of concern regarding dark-side practices in IB: II- Dark-Side Practices: the paper discusses examples of unethical business practices […]

Read More