Photo : Patricia Baudier

Patricia Baudier

Patricia Baudier is an Associate Professor of Marketing. She joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).

Photo : Differing perceptions of the Smartwatch by users within developed countries

Differing perceptions of the Smartwatch by users within developed countries

Patricia Baudier

29/11/2021

This article aims to identify differences in the impact of Self-connectivity and the variables of the technological acceptance model (TAM) on smartwatch adoption in developed countries. The countries involved in the data collection were the United States of America, the United Kingdom, Germany, and France. A sample of 1,197 respondents was used. The study identifies […]

Photo : The market challenge of wind turbine industry-renewable energy in PR China and Germany

The market challenge of wind turbine industry-renewable energy in PR China and Germany

Patricia Baudier

16/06/2021

This paper presents the role of global Industry 4.0 technology management in the growth of the wind turbine industry. The article begins with a brief overview of the Industry 4.0 wind turbine industry development, focusing on factors shaping this development. The legal policies are identified as one of the significant factors, especially in PR China […]

Photo : The digital transformation of external audit and its impact on corporate governance

The digital transformation of external audit and its impact on corporate governance

Patricia Baudier

18/05/2021

The literature demonstrates the growing interest of digitalization in organizations. The purpose of this paper is to study the influence of digitalization on audit’s business and to understand how it can improve the role of audit as a governance mechanism. A qualitative approach was conducted by interviewing auditors from the five largest auditing firms in […]

Photo : Employees’ acceptance of the healthcare internet of things

Employees’ acceptance of the healthcare internet of things

Patricia Baudier

29/03/2021

Smart objects allow for physical or physiological Self-Tracking and Self-Quantification. The Quantified-Self provides Self-Knowledge through Self-Tracking with technology, where data collection is performed through Self-Monitoring using combined wearable technologies, i.e. sensors and computing systems (Maltseva, Lutz, 2018). The Quantified-Self movement is therefore a means to learn more about the meaning of technology in the context […]

Photo : Patients’ perceptions of teleconsultation during COVID-19: A cross-national study

Patients’ perceptions of teleconsultation during COVID-19: A cross-national study

Patricia Baudier

17/12/2020

In recent months, humanity has had to deal with a worldwide pandemic called COVID-19, which has caused the death of hundreds of thousands of people and paralyzed the global economy. Struggling to cure infected patients while continuing to care for patients with other pathologies, health authorities have faced the lack of medical staff and infrastructure. […]

Photo : How Blockchain can impact Financial Services

How Blockchain can impact Financial Services

Patricia Baudier

07/12/2020

FinTech (Financial Technology) and Blockchain are prevalent topics among technology leaders in finance today. This article describes the impact and revolution of FinTech and Blockchain in the financial industry and demonstrates the main characteristics of such technology. Then, we present three critical challenges as well as three ethical issues about using Blockchain technology. Next, we […]