Photo : Nebojsa Davcik

Nebojsa Davcik

Photo : Non-sponsored brand-related user-generated content and consumer engagement

Non-sponsored brand-related user-generated content and consumer engagement

Brand-related user-generated content (UGC) is common on social media, with consumers using UGC to express themselves, share their experiences, be entertained, informed, or socialize with others. The study investigates whether users’ engagement with a social media platform is affected as they engage in non-sponsored brand-related UGC. The concept of non-sponsored brand-related UGC encapsulates various social media patterns in which individuals choose how to consume, contribute or […]

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Photo : The role of international R&D activities on SMEs’ performance

The role of international R&D activities on SMEs’ performance

One of the main challenges for small and medium enterprises (SMEs) is how to leverage their R&D activities in the international markets but current literature offers mixed evidence and inconclusive models in this regard.  The relationships among SMEs’ international R&D activities, dynamic capabilities and performance are still not well understood, despite their importance for the managerial practices in […]

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