The market challenge of wind turbine industry-renewable energy in PR China and Germany

Photo : The market challenge of wind turbine industry-renewable energy in PR China and Germany

This paper presents the role of global Industry 4.0 technology management in the growth of the wind turbine industry. The article begins with a brief overview of the Industry 4.0 wind turbine industry development, focusing on factors shaping this development.

The legal policies are identified as one of the significant factors, especially in PR China and Germany. A detailed secondary data analysis of the country-specific systems is presented, followed by the analysis of patents and companies in both countries to understand better how the development, management and transfer of technology affected the different factors and the global patterns.

An effective approach of acquiring technology for local enterprises as well as market development entry mode for the foreign technology holding companies are both identified. Accessing technology through licensing, entering joint ventures, or acquiring knowledge-intensive companies can be identified as common and often successful industry approaches.

To develop, obtain, or maintain competitive advantages in the wind turbine industry, we suggest that the governments issue relevant legislation and regulations to support the upgrading of the industry, and the enterprises can access and manage the technology through the approaches mentioned above.

Author(s)
  • Photo :

    Patricia Baudier Patricia Baudier is an Associate Professor of Marketing. She joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).

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