Photo : Magali Trelohan

Magali Trelohan

Magali Trelohan is an Associate Professor in Marketing. She joined EM Normandie in 2024. She has a PhD in management, awarded in 2017 by Université de Bretagne Sud. Her thesis was about influencing and nudging pro-environmental behaviors. Her research interests are focused on two topics: gender issues and pro-environmental behaviors. Her articles analyze the engagement and the empowerment around these two topics through the angle of organizational strategies and individual psychology and behaviors.

Photo : Fake experts, real influencers: a challenge for brands

Fake experts, real influencers: a challenge for brands

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Damien Chaney, Magali Trelohan et David Moroz Some consumers, because they have accumulated experience with a product or brand, end up believing themselves to be experts. Convinced that they know everything, they adopt very assertive attitudes, confidently express their opinions, and become unreceptive to new information. In other words, they become subject to a phenomenon […]

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