Patients’ perceptions of teleconsultation during COVID-19: A cross-national study

Photo : Patients’ perceptions of teleconsultation during COVID-19: A cross-national study

In recent months, humanity has had to deal with a worldwide pandemic called COVID-19, which has caused the death of hundreds of thousands of people and paralyzed the global economy. Struggling to cure infected patients while continuing to care for patients with other pathologies, health authorities have faced the lack of medical staff and infrastructure.

This study aimed to investigate the acceptance of teleconsultation solutions by patients, which help to avoid the spread of the disease during this pandemic period. The model was built using some constructs of the technology acceptance model UTAUT2, Personal traits, Availability, and Perceived Risks.

A new scale on Contamination Avoidance was developed by the authors. The questionnaire was disseminated in several countries in Europe and Asia and a total sample of 386 respondents was collected. The results emphasize the huge impact of Performance Expectancy, the negative influence of Perceived Risk, and the positive influence of Contamination Avoidance on the adoption of teleconsultation solutions. The findings highlight the moderating effects of Age, Gender, and Country.

Author(s)
  • Photo :

    Patricia Baudier Patricia Baudier is an Associate Professor of Marketing. She joined EM Normandie in 2018. She has a PhD in management science from the Institut Mines-Télécom Business School and the Université d’Evry-Val d'Essonne (Université Paris-Saclay) awarded in 2013. Her thesis is on managing claims on Twitter: Impact on satisfaction of the client’s perception of the Community Manager. Her research interests are new technology, consumer behaviour and digital marketing. Patricia spent 28 years working in sales and marketing roles in American multinational companies (Apple France and Kodak Europe/Africa/Middle East).

Photo : Meeting artificial intelligence experts in Dublin

Meeting artificial intelligence experts in Dublin

Artificial Intelligence for Marketing Strategy (AIMS) is a novel MSc program at EM Normandie Business School, led by the program director Agnis Stibe, in collaboration with EPITA Engineering School, led Rabih Haddad, the director of international programs.  Every year, the AIMS program students go for a week-long trip to Dublin. As a part of their curriculum, they have this opportunity to speak with industry experts, as well as to gain deeper knowledge on […]

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