Aesthetic Objects, Aesthetic Judgments and the Crafting of Organizational Style in Creative Industries

Photo : Aesthetic Objects, Aesthetic Judgments and the Crafting of Organizational Style in Creative Industries

In this article, we conceptually engage with style as central to creative industries. We specifically argue that style is crafted into being via an interplay between aesthetic judgments and “aesthetic objects.” We define aesthetic objects as temporary, material settlements fueled by a continual sense of dissatisfaction, eventually resolved through relational engagements.

These remain under aesthetic inquiry throughout the process of crafting, until brought to particular close. We elaborate our theorizing with a non-traditional exemplar of the Bride Dress in the preparation of a 2009 Jean-Paul Gaultier’s fashion show. Our subsequent contribution is a richer conceptual understanding of style, with a material, aesthetic engagement at its center.

In addition, in foregrounding under-explored features (i.e., aesthetic judgments, crafting of physical materials), and introducing new concepts (i.e., aesthetic objects), we outline promising openings for and significant connections with scholarship on creative or fluid industries, style, and organizational identity.

The research of Yoann Bazin.

Author(s)
  • Photo :

    Yoann Bazin Yoann Bazin is a Professor of Human Resource Management. He joined EM Normandie in 2018. He has a Master’s degree in sociology from the EHESS and a PhD in organisational theory from the Conservatoire national des arts et métiers (CNAM), awarded in 2011. His thesis is on the institutionalisation of organisational practices: the case of diagnosis in psychiatry. His research interests are business ethics and critical thinking.

Photo : Do buyer–seller personality similarities impact compulsive buying behaviour?

Do buyer–seller personality similarities impact compulsive buying behaviour?

Compulsive buying refers to consumers’ proclivity for an obsession with shopping, and a weak impulse control with regards to shopping. Generally, compulsive buyers cannot stop their shopping urges, and thus, often experience shame, guilt, and regret after excessive shopping episodes. As a result, they tend to avoid social interactions with other buyers, including sales personnel. […]

Read More

Photo : Non-sponsored brand-related user-generated content and consumer engagement

Non-sponsored brand-related user-generated content and consumer engagement

Brand-related user-generated content (UGC) is common on social media, with consumers using UGC to express themselves, share their experiences, be entertained, informed, or socialize with others. The study investigates whether users’ engagement with a social media platform is affected as they engage in non-sponsored brand-related UGC. The concept of non-sponsored brand-related UGC encapsulates various social media patterns in which individuals choose how to consume, contribute or […]

Read More

Photo : Introducing destination brand hate: an exploratory study

Introducing destination brand hate: an exploratory study

Brand hate is a relatively new concept in the literature that aids understanding of the intense negative feelings of consumers toward brands. While research has applied this concept to product brand contexts, it has received little attention in the tourism sector. Thus, the purpose of this study is to conceptualize the notion of destination brand […]

Read More