Digital & Digital transformation

The paper explores the ethical challenges linked to negative business practices in international business (IB). The main findings and conclusions can be summarized as follows: Main Findings I- Four Key Themes: the paper identifies four critical areas of concern regarding dark-side practices in IB: II- Dark-Side Practices: the paper discusses examples of unethical business practices […]

With a keynote under this title, EM Normandie professor Agnis Stibe opened the 17th Annual International Conference on Design Science Research in Information Systems and Technology (DESRIST 2022). It was held on June 1-3 and hosted by the Kate Tiedemann School of Business and Finance, one of six schools within the Muma College of Business […]

This research examines the perceived value of service digitalization in fine-dining restaurants in France. No study exists on this topic, and the aim of this research was to address this research gap. To do so, a conceptual framework of the perceived benefits and costs of the service digitalization was developed. To obtain in-depth information, we […]

Artificial Intelligence for Marketing Strategy (AIMS) is a novel MSc program at EM Normandie Business School, led by the program director Agnis Stibe, in collaboration with EPITA Engineering School, led Rabih Haddad, the director of international programs.  Every year, the AIMS program students go for a week-long trip to Dublin. As a part of their curriculum, they have this opportunity to speak with industry experts, as well as to gain deeper knowledge on […]

This article aims to identify differences in the impact of Self-connectivity and the variables of the technological acceptance model (TAM) on smartwatch adoption in developed countries. The countries involved in the data collection were the United States of America, the United Kingdom, Germany, and France. A sample of 1,197 respondents was used. The study identifies […]

Online shopping is considered a modern, vigorous, 24/7 available, and routine activity. Consequently, consumers conveniently engage in online shopping activities for immediate pleasure or instant sensual inspiration. These shopping motivations could be indispensable tendencies of compulsive online buyers, who are characterized by unabated and repetitive buying needs. To satisfy these irrepressible urges, compulsive buyers can […]

With smart sensors and embedded drivers, today’s automotive industry has taken a giant leap in emerging technologies like Machine learning, Artificial intelligence, and the Internet of things and started to build data-driven decision-making strategies to compete in global smart manufacturing. This paper proposes a novel design framework that uses Federated learning-Artificial intelligence (FAI) for decision-making and Smart Contract (SC) policies for process execution […]

This chapter presents how the financial services sector, especially banking, was a driver for ICT development in the last quarter of the twentieth century and early years of this century. But several phenomena happened on technological, social, and financial fronts in the second half of the last decade that led banks to ‘get their eyes […]